Their statement “Bringing the world together through live experiences”, is inspiring enough that they can then invite the user to ‘host’ an event, ‘discover’ an event to attend or ‘join’ their team. EventbriteĮventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. Every team member photo “looks” at where you are clicking! The other subsections hit on all the marks as well with strong imagery and simple messages. They definitely stand by their motto of thinking outside the box in the creative way they display their team. This page is broken into 2 sections, and puts their team first. Dropboxĭropbox features their staff on almost 50% of their page, which is a unique touch that adds a personal connection. Then, after reading about the mission, story and “meeting” their staff, there is a clear CTA to “hire”. Rather than talking about how good he is, he lets his examples talk for him. What this does is actually give his following credentials more weight because you are curious as to who is providing all this amazing value. Here Clark gives reasons why his blog will help you. Most “experts” start their about pages talking about themselves. It isn’t until way down the page that he actually introduces who he is. The Copyblogger about page is all about you and what you will learn from his website. It is not too wordy and gets the main takeaway in the headline – Google was started in a garage, an unconventional beginning in an unconventional story: 4. Google does a great job telling the founders’ story. (It also explains it in text by detailing its mission, community and platforms, etc.) 3. HubSpot’s About page is a nice example of visualizing the company’s story through a timeline. I also noticed the two call to action buttons for email signup. There are also 3 friendly photos of the creator that make me impressive. Then, tell visitors what he does, how he does it and who he is with conversational tone. What makes the Backlinko’s About Us page great?Īt the very beginning, the page tells visitors what it does – “higher ranking and more traffic”. But, have you read the “About” page of the website? I want to start with the website that most of us are familiar with. BacklinkoĪs an SEOer, many of you may have read the blog written by Brian Dean in Backlinko. 30 Best About Us Page Examples that Will Inspire You 1. Now, Check the list of the best About Us page examples below and use these examples to guide you while creating an About Us page that is as outstanding and professional as you are. Prioritize the ones you think will have the biggest effect on your audiences. Also, it’s extremely difficult to create a page that hits all of these marks. If you followed all these recommendations, the page might become too crowded to do any good for a visitor. Should you follow all these best practices? Of course NO! Don’t forget your CTAs (and value proposition).Here are 12 best practices to make a good About Us page. Then, make your About Us page awesome and impressive. In my opinion, the About Us page should at least answer the following questions: Best Practices for “About Us” Pageįirst of all, let’s see what makes a good “About Us” page. There’s no one-size-fits-all solution, but you can learn from these good About Us templates and make your special one. Without further ado, I have picked 30 best About Us examples and the best practices for you. Then, how to write a good “About Us” page? What content should be included? In previous post, we discuss why “About Us” is important for your customers and SEO.
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